Kitsch is a German word that comes from a verb kitschen which means “to make something fast and of a low quality”. Let’s take its consonant English word “kitchen” and imagine the food as a piece of art. We all love fast food as it’s cheap, fast and tasty (thanks to flavour enhancers). But we hate ourselves every time we finish a plate of tacos or thai noodles as we all know that it’s unhealthy. Kitschy art is unhealthy too, as it has no soul. The food with no soul leaves our stomach full and our mind at a low level of enjoyment aftermath. It’s a mass market product that is copied and standardized. It is something that everybody will enjoy at some point and will be glad to get rid of a bad habit.
A plate of an haute cuisine food is served in small portions. You enjoy a particular flavour of the meal created by a chef with totally natural ingredients. The flavour that you have never tasted before and you are trying to guess what it is, and coming back to experience it again. You ordered what you thought the same “filet mignon” at another restaurant but it wasn’t the same. It was average like the one you ate thousands of times.
Food for your soul is like food for your stomach. You want to have a good aftertaste that kitsch art doesn’t have.